The EU PiG project comes to an end on 31st October and during its four year term has aimed to share the benefits of on-farm best practice between producers to promote a sustainable pig industry across the EU. This issue focuses on all eight of the project's 2020 Ambassadors and how they approach key meat quality, precision production, health and welfare challenges. It also includes information about 'The impact and legacy of the EU PiG project', a webinar being held on 6th October.
2020 Ambassador Focus: Meat Quality and Precision Production

Theme: Meat Quality
Challenge: How to promote pork to consumers?
Ambassador: Van den Berkmortel, Netherlands
Berkhout Meat’s goal is that the end user buys a tasty and familiar piece of meat that meets and even exceeds their expectations, directly from the producer.

Theme: Meat Quality
Challenge: Being competitive in small scale farming: Developing a niche market for pork
Ambassador: Pierre Oteiza, France
Breeder, Pierre Oteiza from the Kintoa region, has chosen the specifications required to enable the production of a high value-added product, by protecting a living heritage, while preserving its territory, and developing the activity on its territory.

Theme: Precision Production
Challenge: Increasing overall farm sustainability
Ambassador: Matti Ropilo, Finland
The calculated carbon footprint (CF) using Rypsiporsas on this farm is lower than that of pigs raised in other parts of Europe with feed containing soybean meal.

Theme: Precision Production
Challenge: Reducing costs
Ambassador: Patrick O'Keeffe, Ireland
To improve farm work efficiency, a 5S lean programme was developed as an introduction to lean management.

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